How to Earn ₹10 Lakh by Selling Just 200 Lehengas

How to Earn ₹10 Lakh by Selling Just 200 Lehengas:Starting your own lehenga-selling business can be both profitable and rewarding. With the right strategy, you can achieve significant earnings by selling high-quality lehengas that appeal to your target audience. Let’s break down how selling just 200 lehengas priced at ₹15,000 each with a margin of ₹5000 per piece can help you earn ₹10 lakh in profit.

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Step 1: Understand the Math

• Selling Price per Lehenga: ₹15,000
• Profit Margin per Lehenga: ₹5000
• Target Profit: ₹10,00,000

To calculate the number of lehengas you need to sell:

₹10,00,000 / ₹5000 = 200 lehengas

This means you need to sell 200 lehengas to achieve your profit goal.

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Step 2: Choose Your Niche

The lehenga market is vast, and selecting a specific niche can help you stand out. Some popular niches include:

• Bridal Lehengas: Premium, heavily embroidered, and luxurious designs.
• Party Wear Lehengas: Trendy and stylish designs for events.
• Lightweight Lehengas: Affordable and comfortable options for casual functions.
• Designer Lehengas: Collaborate with local designers to offer exclusive collections.

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Step 3: Source High-Quality Products

Partner with manufacturers, wholesalers, or artisans to procure lehengas at competitive prices. Some options include:

• Textile Hubs: Visit cities like Surat, Jaipur, and Varanasi to source unique and high-quality lehengas.
• Online Wholesale Platforms: Websites like TradeIndia, IndiaMart, or Alibaba can connect you with suppliers.
• Local Artisans: Collaborate with artisans for handcrafted and unique lehengas.

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Step 4: Build Your Sales Channels

Online Channels:

• E-commerce Websites: Set up your store on platforms like Shopify, Amazon, or Flipkart.
• Social Media: Use Instagram, Facebook, and Pinterest to showcase your lehengas with high-quality images and videos.
• WhatsApp Business: Share catalogs and offers directly with your network.

Offline Channels:

• Open a small boutique in a high-footfall area.
• Partner with bridal stores or wedding planners to display your lehengas.

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Step 5: Market Effectively

Targeted Advertising:

• Run social media ads targeting women aged 18-35 who are likely to attend weddings or festive events.
• Use Google Ads for location-based searches, such as “lehenga shops near me.”

Influencer Collaborations:

• Partner with fashion influencers to promote your lehengas.
• Offer them free products in exchange for reviews and social media posts.

Seasonal Promotions:

• Launch special discounts during wedding and festive seasons.
• Offer combo deals, such as a lehenga paired with accessories.

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Step 6: Deliver an Excellent Customer Experience

• Provide detailed product descriptions and sizing guides.
• Offer customization options for size, color, or embroidery.
• Ensure timely delivery and provide excellent after-sales support.

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Step 7: Scale Your Business

Once you’ve achieved your target of selling 200 lehengas, reinvest the profits to:

• Expand your product range to include sarees, gowns, or suits.
• Open more outlets or improve your online presence.
• Enhance marketing efforts to reach a broader audience.

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Conclusion

Selling lehengas can be a lucrative business if you plan strategically and focus on quality and customer satisfaction. By selling just 200 lehengas with a margin of ₹5000 each, you can earn ₹10 lakh while establishing a brand that customers trust. Start small, stay consistent, and watch your business grow!